Mazen FARAH
Partner
For more than 15 years, Mazen has worked with clients in various industries helping them improve their business through transforming and developing all areas of their sales organization. Throughout his consulting engagement, he steered, trained, coached and directed more than a thousand people in sales, marketing and business development across the region. Mazen, being a member of the International Sales Management Association, envisioned a brighter and more respected future for the sales profession, one that is based on science and solution-consulting.
In 2011, Mazen founded HEED and started the vision journey to position the company as a first reference for companies in the region facing challenges within their sales organizations or looking to drive growth in their sales revenues.
Wael FARAH
Manager
Wael combined his mechanical engineering skills with his passion of sales to invest in his profession and reach to be today the principal in applying the analytical mindset in all sales management development projects. Wael’s role in HEED had been proven and scaled up to be the project manager of most sales optimization, and business development projects leading the customer's organization to follow a data-driven framework. In addition, he has mastered his input of coaching and training different levels of sales representatives.
Wael’s areas of expertise include sales analytics, data analysis and planning, and efforts optimization. He leads most projects in the region to transform their business strategies and shift the executive mindsets towards a scientific decision making.
Norma MAKAREM
Operations Manager
More than a decade of orchestrating several mid-large project implementations for various clients in different fields. Her achievements covered conducting extensive need and gap analysis for clients' business, and leading the entire functional life cycle of project implementation in Lebanon and the GCC region, from gap and business analysis, business consultancy, functional implementation, to documentation, training and support. Norma developed great trust and respect with clients, from different sectors, departments, and seniority with her combination of business, functional and technical skills and competencies in her projects.
Norma finally landed in the midst of Heed to invest her capabilities in shaping the refined sales consultancy services to esteemed clients.
Amer HAFEZ
Senior Consultant
Amer has built profound business consulting experience especially in the FMCG through his Sales Management career for several top notch organizations both in Lebanon and the Arabian Gulf. Since 2004, Amer established himself a reputation for being a genuine consultant and trainer in an elite network after acquiring his executive MBA from the American University of Beirut.
At HEED, Amer has proven to be the expert consultant to clients by empowering them to adopt science-based methods towards business and operations efficiency, and solution-oriented approaches.
Kayan ALAMEH
Senior Consultant
Kayan is a sales-oriented strategic management consultant with expertise in leadership and organizational change. Kayan is well investing his business knowledge obtained from his MBA and his doctoral at Walden University, Minnesota. Starting as a consultancy services salesperson, Kayan made his way through successfully delivering tens of consultancy projects.
Coupling his passion towards business development and strategic consulting, Kayan joined HEED to help clients leverage on science to achieve strategic management goals.
Alaeddin AL SADEQ
Senior Consultant-Change Management
Alaeddin is an industrial engineer with 16+ years of practical experience in several countries and multi business domains. Alaeddin is focused on what brings value to the organizations in terms of business transformation and change management, and is always delivering the best change management practice, with tailored and customized solutions to improve business digital transformation efforts.
Alaeddin joined HEED to promote the change management implementation and to deploy the best change management framework which in turn assures smooth sales transformation and improved outcomes.
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Anthony HADDAD
Consultant
Anthony has successfully been prospering his career using his mechanical engineer skills and focusing on his passion for sales. His experienced years were in the fields of sales and service providing. Anthony has reached throughout his path a solid technical background and has developed analytical and problem-solving abilities.
Resilient and determined, Anthony has joined HEED and completed its entire sales program, then transferred the combination of his practical and conceptual knowledge to pledge into the consultancy career of our projects.
Nour MORTADA
Marketing Operations
Nour is a Political Science graduate from AUB. She has worked on several marketing initiatives and campaigns prior to her graduation. It is with those projects, where she found her passion for marketing and decided to pursue a career in digital marketing. Nour joined HEED at the beginning of the year to aid in developing and growing its digital marketing presence and reach.