The Perfect Bad Situation:
The most powerful testing and evaluation to every business, executive and sales leader is when economy strikes or the market goes to a nearly complete halt.
The entire cycle becomes critical and complicated. Every single purchase becomes complex, deeply thought of by the customer, well dissected to take the best (and maybe more) out of every penny.
But the complexity of things always has a constructive insight to take from.
If analysed carefully, it discovers the gaps, flaws, as well as the strength of the followed system or process. In a sales organization, it additionally uncovers even the true potential of a salesperson.