Companies are being forced to adjust their business models and adapt to the new market reality as a result of digital transformation. What’s remarkable about this is that the transformation…
17
Nov
16
Sep
PAST & PRESENT-DAY E-COMMERCE Over the past decade, the evolution of customer purchasing behavior has significantly led to a growing preference for online shopping. Yet, most organizations could not complement…
15
Sep
Account management-based companies have always valued the importance of client categorization and evaluation; however, determining the optimal way to do that remains evasive. Technology is overtaking the account management sales…
24
Jun
Driving Revenue Growth by a Definitive B2B Digital Transformation: The Biggest Challenges in Today’s B2B Business Since the outbreak of COVID-19, there have been many debates between business owners…
17
Jun
CEO’s MESSAGE There’s no doubt that the past two years were full of extreme challenges. This all started on October 17th, 2019, when the Lebanese people reached their tipping point resulting in…
04
May
In an ever-increasingly competitive world, the majority of companies have been experiencing shrinking margins like never before; yet these same organizations firmly believe the solution to enhancing profits directly lies…
31
Mar
With the introduction of the digital world to the retail business in the late 1990s, along with the entire digital revolution, customers and consumers had a massive shift in their…
21
Oct
‘Digital’ today is undoubtedly the talk of the town. But as much as digital transformation is often viewed as an implementation of digital technologies into all areas of business…
20
May
Digital Sales Transformation (DST) has been a hot subject for most companies for the past years, but mainly focusing on the front-end customer experience, e-commerce, digital marketing, and automation (e.g….
30
Apr
Enclosed is a detailed paper that discusses the business environment of a Pandemic Crisis specifically on the Global and Middle East business situation. This investigation emphasizes how companies should react…