PAST & PRESENT-DAY E-COMMERCE  Over the past decade, the evolution of customer purchasing behavior has significantly led to a growing preference for online shopping. Yet, most organizations could not complement…

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Account management-based companies have always valued the importance of client categorization and evaluation; however, determining the optimal way to do that remains evasive. Technology is overtaking the account management sales…

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Driving Revenue Growth by a Definitive B2B Digital Transformation: The Biggest Challenges in Today’s B2B Business   Since the outbreak of COVID-19, there have been many debates between business owners…

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  CEO’s MESSAGE  There’s no doubt that the past two years were full of extreme challenges. This all started on October 17th, 2019, when the Lebanese people reached their tipping point resulting in…

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In an ever-increasingly competitive world, the majority of companies have been experiencing shrinking margins like never before; yet these same organizations firmly believe the solution to enhancing profits directly lies…

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Digital Sales Transformation (DST) has been a hot subject for most companies for the past years, but mainly focusing on the front-end customer experience, e-commerce, digital marketing, and automation (e.g….

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