Practice Areas

How We Serve Our Clients

HEED is a data-driven management consulting firm aiding clients in the MENA region, specifically the GCC, in driving their revenue growth and adapting to the new market dynamics by putting Science, People, and Technology into the heart of what we do.

Whether your commercial arm (sales and marketing) needs optimization, an entire transformation, or riding the digital reality, HEED takes full ownership in getting this well crafted and executed through its three main pillars: CONSULTING, DIGITAL, and ANALYTICS.

Combining sales specialty, proven frameworks, best practices, and data-driven insights; we help clients in structuring, optimizing and transforming their sales force organizations by identifying and solving their sales challenges. This could range from building a solid foundation for scalability, or tackling any area within the sales organization from go-to-market strategy, sales governance, designing sales force structure and compensation, mapping a client-centric sales process, to building a sales management framework.

We further execute the set plans that link together people, plan, processes and systems by directing, training and coaching the sales team to ensure the success of the project.



  • Sales Strategy
  • Sales Force Design
  • Sales Process
  • Sales Management Framework
  • CRM UTILIZATION ADOPTION

Digital age is undoubtedly reshaping the business world, it is a crucial wave to be ridden fast provided it is performed efficiently and effectively. We help our clients identify their business potential through embarking a successful digital transformation.

This is executed by drawing a strategic detailed roadmap that brings this transformation to LIFE with its entire components, end-to-end customer journey, reshaping the organization for the new selling models, and thus catering to next-gen sales and personalized digital marketing. Further we integrate, develop, and deploy - with the aid of our technology arm [IdeatoLife] - the right technology in the right place.
We ensure to grow the digital talent and culture by putting technology at the heart and design the entire frame to harness the power of data for an unconditional growth.



  • SET VISION AND STRATEGY
  • END-TO-END CUSTOMER JOURNEY
  • INITIATIVES AND TECHNOLOGY
  • ORGANIZATION AND CULTURE
  • HARNESS POWER OF DATA

We help clients to take their sales to the next level, by integrating Sales Intelligence, Analytics and Predictive Modelling to have better visibility, insights and better shape their decisions.

Thus we aid our clients to turn mountains of data and untapped data into valuable, practical and actionable business and sales insights by following our proven “Science Into Sales” framework that will guide them to translate their industries sales KPIs and key game changers into solution-oriented insights.



  • Sales Performance Control Board
  • Multi-dimensional Customer Insights
  • Marketing ROI & Promotion Optimization
  • Sales Strategic Planning & Forecasting

Take the first step in sales enablement today

OUR AWESOME CLIENTS

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HOW LAND AND EXPAND MODEL CAN GROW YOUR BUSINESS

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