Redesigning Sales Organizations For Higher Performance


It is always great to have some time with yourself, overlooking and reanalyzing things during an early morning coffee at Starbucks while few people are enjoying the walk on the Independence Day Holiday. My peaceful time didn’t last long to be interrupted by receiving Forbes Survey, a mail I’ve been waiting for after we have been invited to take a role in.
The survey addresses “What World Class Sales Organization Do Differently and The Power of Sales Productivity”. But its findings reminded me exactly on recent conversations and the opposing beliefs of two executives and founders of international firms in our today’s world.
Eddy, claimed that the “Wait and See” attitude is not working anymore. He proceeded to describe how his organization is cutting costs on different departments, and when I asked him if this is applying to the sales department, he replied that he believes there is no room today for any improvement on revenue per sales reps at this time.
On the other hand, Abdo was much more optimistic. He believes we are coming to a bright future. I recall he passionately went on to describe how his competitive edge was his focus on his organization’s sales enablement. The later became the key factor to their growth in today’s challenging and demanding market.
In today’s time, the need for adopting the “Sales Enablement” methodology or “best practice” is highly increasing especially in the Middle East. We believe that within few years, this will no longer be seen as a “Best Practice” but rather the standard methodology within every sales organization that is looking for the future.
But why some companies make the leap, others don’t?
The reason resides in the problem’s complex structure, which is best described as an IceBerg. Only 1/9 of the problem floats above water; whereas the shape of the underwater portion is the real challenge.  
By nature, human beings, tend for the quick fixes, thus solving the problem by looking above the surface, where management believes the best way to drive revenue growth is to hire more and better salespeople, design a better compensation plan, and provide them with the best sales training and product knowledge. But the core of the problem might be far from that and in a completely different level.

The Solution – Sales Enablement

You know, it’s not all about incentives, and sales training techniques. You can manage through culture. You can manage through systems. You can best manage by strategizing, sizing, structuring and developing performance – there are many decisions that can better drive sales force effectiveness.

“Management Focuses on Sales Enablement, Sales Productivity and Effectiveness by implementing Science into Sales“

Science is what Mark Roberge relied on when he took over the VP of sales for Hubspot. Coming from none sales management experience, he relied fully on his background as an MIT-trained engineer. He aided today in placing his company as the #33 Fastest Growing Company in America on the Inc. 500 List by relying on creating a system of hiring, aligning, developing and retaining that relies on metrics and quantitative analysis. Below is chart of deploying science within each part of the sales organization along the expected outcome.

How We Could Help
As a boutique sales management consulting firm, we believe that such growth begins by a paradigm shift of today’s world class sales organization to be built around an entire sales organization anatomy rather than a group of star salespeople.
Thus we integrate ourselves part of your team to bridge the gap, design, optimize and transform your sales organizations by putting science into sales. We can further deploy efficiently the right sales technology in place, drive user adoption through the organization, and help to turn data into actionable insights.


Such services ranges from building sales strategies, sales governance, scientifically designing sales force structure and compensation, to Sales Enablement;  mapping a client centric sales process, sales productivity to building a sales management framework. We further continue by deploying the right sales technology in place, driving user adoption, to prepare organization in becoming more data driven and implanting science into sales.
For any further advice, clarifications or help in identifying and solving your sales challenges, feel free to contact us on any of these contact channels.


“With some consultants, you give them a project, the consultants go for some time and then come back with an academic solution. But not with HEED, they are pragmatic and became part of our company”