Customer-Centric Framework + Technology = Digital Transformation
Digital age is reshaping the business world. It is no longer a question of when to ride that wave but rather how.
We help our clients identify their business potential through embarking a successful digital transformation. This is executed by drawing a strategic detailed roadmap that brings this transformation to LIFE with its entire components starting with a vision and ending with an empire ready for unconditional growth.
VISION AND STRATEGY
Setting your digital vision determines your growth priorities, your ambition, and your potential reach among the market and the industry in this new era. We help you identify the potential of the business through technology today. Based on the later, a successful digital transformation strategy is planned, and a roadmap is designed. Working without a clear strategy roadmap is like attaching puzzle pieces (the digital initiatives) without knowing the picture. A Digital Strategy Roadmap looks outside to identify a short list of high-value digital moves that build on your strengths. It also lays out the transformation plan, accountabilities, and metrics needed to bring your digital strategy to life.
END-TO-END CUSTOMER EXPERIENCE
Sales organizational design is a direct reflection of your goals, market opportunities and the types of sales motions needed to execute. It should have a clear methodology and understanding that ensure that you are adequately and profitably covering your customers and territories, and devoting the right amount of effort, skills, and time to each customer segment, product line and sales activity.
Thus Heed comes in to scientifically design the best fit sales organization structure and size, and deploy the right sales targets and budgeting process along with a compensation pay scheme that reflect the strategic decisions and culture needed to be ingrained.
INITIATIVES AND TECHNOLOGY
In one sentence, we set, design, develop and deploy the best fit technology to reach ultimate results. Our technical roadmap to success is completed by our partnership with one of the best digital solutions consultants – ideatolife. The methodology starts with a detailed design thinking strategy and process, then defining and ideating the need. From this point we study the most efficient options and accordingly we either deploy existing technologies or we build the required one with a proper prototype, test, and implementation. No matter which method was chosen, the digital initiatives are created to be in alliance with the company’s digital strategy, the culture, and built as an investment to growth.
ORGANIZATION AND CULTURE
With strategy and structure in place, measure, track and manage for constant improvement. The best sales organizations use analytics and decision frameworks for supporting sales force needs, diagnosing issues and finding opportunities, and designing and constantly improving the drivers of sales effectiveness.
Sales Management framework is about equipping first-line sales managers with everything they need to scientifically and effectively select, build, lead, manage, evaluate and reward the sales team.
HARNESSING THE POWER OF DATA
Competitive advantage in today’s business is defined by a company’s ability to leverage all its data – structured, unstructured, owned, bought, rented, or accessed on demand – and drive insights at scale to proactively find valuable insights about customers, experience, business process limitations, and turn them into effective actions for higher revenue and business growth. We guide the transformation effort by putting the company’s data to work and adapt smart technology algorithms and platforms to generate on-going valuable and actionable decisions. By applying science into the art of selling, we leave nothing to guesswork.