SALES PERFORMANCE CONTROL BOARD
UNDERSTAND YOUR SALES SITUATION IN ONE INTERACTIVE CONSOLE
Sales leaders are eager to benchmark their KPIs and sales performance on a daily basis, and to know what is actually happening in their sales organization. But the real challenge underlies in knowing the reason behind what’s happening at a speed of thought: is it the sales people, their activities, or the product, the competition, the price, or the marketing?
HEED comes in to build for you a Comprehensive Sales Performance Control Board on Tableau resulted from formulating your KPI’s and sales matrix; which will allow you not only to get answers for all of your questions when they arise, but also to know the unknown with your sales in just a fraction of seconds, and prompt you to ask questions you never knew you had.
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Multi-dimensional Customer Insights
UNDERSTAND BETTER CUSTOMERS’ DETAILED BEHAVIOR, AND PREDICT THEIR PREFERENCES, ACTIONS, AND TENDENCY FOR HIGHER PURCHASE
Business Development Managers are in constant search for clues to better understand their customer behavior: what will my customer next move be? Which store is preferable? Which products are purchased together? When and how is my customer mostly influenced?
To answer all your current and prompted questions HEED builds for you a complete and comprehensive multi-dimensional Customer Insights based on your sales KPIs and predictive modeling that will help you to unveil the basic secrets of your customers’ and potential buyers’ inclinations for you to take advantage and improve the allocation of your sales efforts with your proactive approach. You will discover solutions to better position your solutions, stock appropriate products and market baskets, craft more effective marketing messages, identify target areas for expansion, and develop customer loyalty drivers.
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Marketing ROI & Promotion Optimization
DEEPEN YOUR CUSTOMER INSIGHTS AND EFFECTIVELY CALCULATE THE ROI OF YOUR MARKETING PROGRAMS AND YOUR PROMOTION RELATED DECISIONS
It is of no doubt that Business Leaders can better manage their marketing efforts when they get clear answers about which marketing efforts are positively affecting their customers? Which customers to target? Which products to promote? and many other questions in this advanced area.
HEED builds for you a detailed Marketing ROI and Promotion Optimization panel based on sophisticated analysis of your KPIs and data to lead you how to better attract, retain and build healthy and profitable relationship with your customers, and easily answer all your crucial questions about all your marketing and promotion efforts. The analysis will be the fruit of blending your exploited and untaped data from different sources, and applying data analytics formulae for customer segmentation and potential buyers activities, campaign performance, and promotion effectiveness.
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SALES STRATEGIC BUDGETING AND FORECASTING
BRING SCIENCE INTO YOUR FORECASTING MODEL, INCREASE ACCURACY AND EFFICIENCY
Budgeting and forecasting is becoming the challenge of every organization. Do I do a bottom up approach or I just add 20% on my last year figures and cascade it down?
HEED comes in to shift your forecasting model from historical to a scientific predictive model in correlation with your best sales formula. Then we automate this process on Alteryx linked to all related data sources so you could rerun it on every review or on the next forecasting with the new updated data.
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