What do you think of “Sales is an art, not a science. It depends on personalities and relationships, which can’t be measured, but only by targets.”
70 % to use the left brain and follow scientific approaches: Planning, Checklists, Diagrams, etc.
30% to use the right brain and add an artistic behavior: Feel the need in the customer’s eyes, interpret his behavior, having the Guts to make important decisions, listen to your instinct & hunches.
And the same percentages apply to how sales teams are structured.This is a clear figure what companies will miss if not applying science into their sale process
